Socrates - Growth Through Engagement

The project Socrates is a Web3 social media platform. It aims to boost critical thinking and meaningful talks.

It's named after the ancient Greek philosopher Socrates. The platform uses the Socratic method to encourage users to think deeply about content and ideas. This platform wants to change how we interact online. It promotes thoughtful discussions and community-driven content creation.

In the spirit of Socrates' teachings, the platform believes in the power of dialogue and questioning. This approach fits well with Web3's goals of decentralizing control and empowering individuals online.

The Challenge

Socrates faced challenges with positioning in the global WEB3 market.

User Engagement and Retention: It's hard to get users to engage in deep discussions on social media. Changing their behavior to be more reflective takes a lot of effort.
Content Moderation and Quality Control: Keeping discussions high-quality and respectful is tough, especially in an open environment. Finding the right balance to avoid censorship is key.
Attracting the Right Audience: The platform targets a specific audience interested in deep discussions and intellectual engagement. It's hard to reach and attract this audience while ensuring diversity and avoiding echo chambers.

The Solution

Gamification: Using gamified elements like badges and rewards motivates users to engage more in discussions.
Curated Content: Hosting events like AMA sessions with influencers helps spark engagement.
Partnerships with Thought Leaders/KOLs: Working with influential figures in web3 and other fields promotes the platform and attracts users interested in meaningful discussions.
Penetrating lookalike communities worldwide: By targeting nano-influencers and community moderators globally, we gained interest from various WEB3 groups.

The Results

Acquiring more than 80k organic X followers
Nearly 150k quizzes were generated on the platform in a single week
Global campaign executed on six continents